Bruce joined Sarnia Yachts in 2006 and has over 28 years of experience in the yachting industry. After an initial period working for a trust company in Jersey, he started his yachting career in sales, focusing on the UK and Balearic markets. At Sarnia he is a member of the board with particular focus on business development. Bruce is an Associate of the Institute of Directors.
Bruce has considerable expertise in corporate yacht ownership, flagging, crew employment and VAT structuring, using his knowledge to advise Sarnia Yachts' clients on the complexities of yacht ownership and operation. Bruce is in daily contact with yacht managers, lawyers, yacht brokers, captains and family offices offering guidance and structuring advice to both existing and potential clients.
He travels extensively to the Côte D’Azur, European boat shows, seminars, forums and client meetings.
Away from the office Bruce is often on two wheels, either training for or taking part in both local and European cycling events. He is also kept busy with his energetic young daughter and also has two older children in Jersey from where he originates.